Are you looking for alternative streams of revenue for your business, low-hanging-fruit opportunities, and better profit margins? According to McKinsey, a dozen or so emerging economies will collectively have an annual GDP of more than 20 trillion USD by 2020, exceeding that of the United States.  In 2015, developing economies will account for more than half of the world’s annual GDP.  And the largest consumer markets of the next generation can be found in emerging markets like China, India, and Africa.  With figures like these, “going global,” particularly to emerging markets can present the opportunities for which you are looking?

As markets in developed countries stagnate, slow, dwindle, or reach saturation, companies are looking for new horizons to sustain them in the next generation economy. This is no less true for entrepreneurs and SMEs. While going global has become a business imperative and entrepreneurs and SMEs look for new opportunities like larger firms, questions arise around how?  How do we go global? How do we tap into markets far away with limited resources? How will going global make a difference?  How long should we wait before going global?

Going Global on a Dime answers the “how” of going global from both a strategic and practical approach, focusing on new and existing firms considering or just starting the going global process. It re-wires the framework for going global so firms can navigate the course dynamically while minimizing costs, managing and maximizing cash flow and return on investment, streamlining processes, and keeping the “small” firm ready to take advantage of profitable opportunities.

This book will teach you that it is not your assets that you own alone that will make this possible, but the addition of resources into which you can tap.  Large multinational corporations no longer hold the monopoly on going global successful.

The author, Lauri Elliott, will share what she has experienced in leading a small, but global firm, as well as what she has learned through the process of helping other firms go global or expand globally.  And she brings the experience of others who advise and lead global firms to the table through interviews conducted to learn not only the obvious facets of going global, but the underlying nuances and dynamics at work.

Going global will address the following questions for you and place and position you in a going global path suited for your unique situation:

• What does going global mean?
• What are principles which should be applied when going global?
• What is the process and steps for going global and taking advantage of the global marketplace?
• What are characteristics of legal and regulatory issues I have to address when going global?
• How can I maximize local resources for international business and trade?
• How can I manage a global, but local presence in several locations around the globe?
• How can I sense and take advantage of opportunities in the global marketplace as a small business?
• How do I build a global value chain as a small firm?
• How do I choose and navigate the best opportunities for going global?
• How do I scope opportunities to maximize impact and revenue while working with the resources available to me?
• What global business configuration is best for my organization?
• What strategies will help sustain my business globally?
• What ecosystems should I tap into to increase my capacity and knowledge for going global?
• What are the budgetary considerations and options when the firm first goes global?
• How should I view and scan the global marketplace?
• What are tips for doing due diligence on opportunities?

Going Global on a Dime helps you develop a framework and path wrapped around an opportunity you discover. “It’s not a book you read and put to the side, but a bible of sorts that you keep with you to shape your opportunities,” says Elliott.  “Your best return on investment is putting it to use.”

Going Global on a Dime comes out in 2011, but why wait to enjoy and use the tips it offers!

In an unprecedented manner, you will get to hear the interviews with experts and entrepreneurs conducted by Lauri for the book, released on a weekly basis, starting now! When the print book is released in 2011, you get it shipped to you for free. And last, but not least, you get a copy of the audio book so that you can tap into the knowledge in Going Global on a Dime almost anywhere or any time. All this for only $19.95. After the print book is released, the price for the bundle will be $34.95.

Start going global today with Going Global on a Dime for the pre-release price of only $19.95!

Print Book, Audio Book, and Interview Bundle ($19.95)

Purchase Now

Print Book ISBN-13: 978-1456532475

Prnt Book ISBN-10: 1456532472