Free Collection of Information and Intelligence on Doing Business in Africa

In this edition, you will find:

• Tapping into the Under-Tapped Consumer Markets in Africa
• AfriBiz™ Resource Collection

Tapping into the Under-Tapped Consumer Markets in Africa

When people speak of Africa in terms of business opportunities, the conversation often focuses on resources, infrastructure and energy.  However, there is another vast market/business segment that continues to be pushed to the side – the people of Africa.  An expert on consumers in developing/emerging economies, Dr. Vijay Mahajan, shares insights into one of the best “low-hanging fruit” business opportunities even during this time of global economic crisis.  In “Africa Rising:  How the 900 Million African Consumers Offer More Than You Think,” Dr. Mahajan outlines the potential business opportunities in serving the consumer markets of Africa.

We can even look ourselves at the success of the cell phone industry on a continent that still is not well connected via landlines.  You find cell phone infrastructure widely in Africa and being used regularly, even by people who supposedly cannot afford them.

You can learn more about this business opportunity paradigm by:

1. Viewing a three-minute video of Dr. Mahajan, highlighting the potential of the African consumer markets here.
2. Requesting a free, 4-page summary of the book, “Africa Rising,” from AfriBiz at i...@afribiz.info.
3. Purchasing the book, “Africa Rising,” from Amazon.com.

AfriBiz™ Resource Collection – January 2009

AfriBiz™ Resource Collection is a free and frequent compilation of socio-political, economic and development resources and information, which contributes to more intelligent business and investment in Africa.  These resources are freely accessed and downloaded from web sites on the Internet.  We compiled them into this collection to make it easier for you to navigate your research on doing business in Africa.

Africa Economic Outlook 2008 Country Notes – Organisation for Economic Co-operation and Development

Country Risks Synthesizing Chart December 2008 – ONDD

Doing Business 2008: South African Development Community – World Bank

Doing Business 2008: Common Market for Eastern and Southern Africa – World Bank

Doing Business 2008: Economic Community of West African States

Doing Business 2008: Economic Community of Central African States – World Bank

Doing Business 2008: Middle East and North Africa – World Bank

Economic Development on Africa 2008 – United Nations Conference on Trade and Development

Economic Report on Africa 2008 – United Nations Economic Commission on Africa

Global Competitiveness Report 2008-2009 – World Economic Forum

Global Economic Prospects 2009 – World Bank

Global Financial Stability Report – International Monetary Fund

Global Risks 2008 – World Economic Forum

Index of Economic Freedom – The Heritage Foundation

International Trade Statistics – World Trade Organization

Political and Economic Risk Map 2008 – Aon

World Economic Outlook 2008 – International Monetary Fund

World Economic and Social Survey 2008 – United Nations

World Trade Report 2008 – World Trade Organization

World Investment Directory X:  Africa – United Nations Conference on Trade and Development