Lauri Elliott

This is an article I wrote for Brainstorm Magazine of South Africa. It appeared in the December 2009/January 2010 issue.

The penetration of mobile phones and mobile data will serve as catalysts for a growing mobile gaming market in South Africa. The question is how well the industry will navigate these opportunities.

Globally, gaming is a hot market – from console, to PC, to online, to mobile. Pyramid Research’s recent report, Mobile Gaming in Emerging Markets, says that mobile gaming will grow at least 20 percent per year from 2009 to 2014 in the Africa and Middle East regions.

Jan Ten Sythoff, research manager for Pyramid Research, says that mobile phone and mobile data penetration serve as catalysts for this market. While Africa has good mobile phone penetration, there are differences between consumers in mature markets like the United States and those in emerging markets like Africa.

Says Matt Benic, a developer with I-Imagine: “While we have high mobile phone penetration, our potential consumers in South Africa typically have low levels of disposable income (also typical of the rest of Africa).”

This means handsets used by consumers are lower-end devices, and the cost of games needs to be lower than in developed markets. In addition, consumers would not necessarily have previous experience with other gaming platforms like consoles and PCs. Says Danny Day, owner of QCF Design: “The first provider that offers a truly engaging, massively multi-player, micro-transaction-enabled game on phones is going to win big.”

Benic says there is also huge opportunity with sports, like soccer, and SMS-based games in South Africa. A “taxi”-driving game might be an appealing concept in South Africa too. This is tapping into what consumers know and feel comfortable with.

Sythoff says the challenges facing emerging markets include game cost, affordable handsets and piracy.

Benic mentions that the misperception that game development is inexpensive is a challenge in the local industry. Companies that would pay to have games developed for advertising and promotional purposes are often shocked when quoted a price.

Furthermore, according to Benic, the lack of sufficient numbers of skilled developers is slowing down the mobile game development industry. And then there is the ongoing issue of the cost of internet access. There are many free and inexpensive tools online to support mobile game development but the data usage expense can be prohibitive for small firms.

Challenges impact the consumer too, says Day. “Poor visibility, commodity-focused instead of product-focused marketing, shoddy after-sales support and lack of penetration by local mobile developers means…potential players have to wade through sheets and sheets of poorly advertised games.” In addition, the games are not localised to suit consumers.

Challenges notwithstanding, Sythoff shares several business models with the potential to succeed in African markets. First, there is gaming for advertising, or adver-gaming: players are allowed to download games for free, but the games contain advertisements. The vendor and developer generate revenue by selling advertising space.

A second potential business model allows consumers to play games for free until they reach a certain level, after which they must pay. This is a good way of getting consumers hooked on a game, providing motivation for them to pay to continue.

In some instances, a game developer will work with a data provider to provide games. Both share the revenues while keeping the price of games lower. Day says QCF Design is looking into another business model – subscriptions.

No matter which business model is employed though, says Benic, a game has to make it the first month it is released.

Sythoff says there are potential spinoffs in digital content and educational games, while Day says his firm “has had some success with mobile-based learning games”.

Sythoff points out that new mobile game developers need to address several issues. First, they have to find channels to reach potential consumers. This will normally result in partnerships with mobile phone operators or aggregators. Second, developers need to consider how they will bill the end-user.

Third, games should be localised to match language and culture.

Unlike the iPhone Appstore, which shook the US mobile game industry by allowing new and more agile mobile developers to enter the market, local developers find it difficult to enter the market. Day says “commissioned game development is currently more lucrative”.

Up, up and away

As for the future, Day provides several insights. “New studios are applying lessons learned from digital distribution games on consoles and PCs to the mobile space. These are studios and products that will change the mobile gaming sector in South Africa.”

Also, says Day: “Watch content creators that produce content for local consumers, as well as the Indian mobile game development industry… (it) will inform developers here.”

Finally, Day says to track MXIT.

“MXIT is a heavyweight in the industry. It’s one to watch for future growth in the mobile game sector, especially if it acts as an aggregator for quality local content.”

The sector will also be tamed. “New gambling control laws and changes to premium cost services should help reign in the `Wild West’ nature of many mobile businesses,” according to Day. This will reduce exploitation of consumers.

Overall, two possible scenarios will develop in South Africa’s mobile game sector. Mobile games will be overtaken by flash- or browser-based games as phones evolve, if the mobile game industry does not respond on time. Or, the industry will shift from its current business models to more customer-focused models, which focus on alternative revenue streams.

Sythoff says the mobile game sector is complex. Navigating this complexity successfully is a key enabler for firms wanting to enter this space. Success will come to firms like Apple, which are able to deconstruct the complexity and tap into the potential of the sector. With the potential revenue stream and under-tapped market, it’s definitely a sector to consider.

This is an article written by Hilton Tarrant and myself as part of the ICT in business sector series for Brainstorm Magazine in South Africa.

There is no question that the healthcare sector in Africa represents a huge challenge and opportunity. The question is how, and how well, ICT will meet the challenge.

Most African countries have a critical shortage of healthcare workers, and the majority of African healthcare systems are low-ranked internationally, according to the World Health Organisation.

Dr Dirk Koekies, Chief Executive Officer of GeoAxon, states plainly that the challenge is “creating a healthcare system out of nothing, which can deliver quality basic primary healthcare services to those without it”.

While this situation is a critical challenge, it presents a tremendous opportunity for ICT in the health sector. The opportunity is particularly good in the mobile sector (mHealth) due to the penetration of mobile phones on the continent.

The United Nations 2009 report mHealth for Development says: “Mobile phones reach further into developing countries than other technology and health infrastructures.”

One mantra for mHealth is “make available the right information at the right place at the right time and in the correct form,” according to a 2008 Rockefeller Foundation report.

This mantra, when actualised, translates to several benefits, according to Tyson Greer, CEO of Ambient Insights.

First, clinicians and patients can make more informed and intelligent decisions. Second, real-time data is provided for communication, consultation and notification. Third, mHealth increases efficiency and speed of care, and increases productivity of healthcare workers. And finally, it provides on-demand access to information and continual learning for healthcare professionals.

There is a unique opportunity to provide ICT-based products and services to the private healthcare sector.

Firstly, because private sector healthcare already represents a good portion of services provided to Africans compared to public healthcare. And secondly, African governments are using private healthcare providers to augment and enhance public healthcare systems, which are overtaxed.

This creates a sizable opportunity for ICT firms. Specific business opportunities in mHealth, according to the mHealth in Development report, include education and awareness, remote data collection, remote monitoring, communication and training for health care workers, disease and epidemic outbreak tracking, and diagnostic and treatment support. Koekies also says that developing centralised, electronic medical information records is a low-hanging fruit opportunity.

GeoAxon is delving into business opportunities presented in diagnostic and treatment support. Its “Tele-medicine Doctor in a Box” allows a doctor to examine a patient over the internet, using devices the patient interacts with locally. These devices transmit data, which would normally be assessed in a face-to-face consultation with a doctor, remotely to the physician.

While mHealth seems to be gaining momentum, it still has several challenges. mHealth is still in the pioneer stage with many projects in pilot, but little empirical evidence to prove its impact. Koekies indicates that funding for innovative solutions is still difficult to come by. And while the technology may be there, the ecosystem for the mHealth sector is still immature.

Recognising that eHealth*, and mHealth, are still emerging markets in Africa with high potential, ICT firms might want to first look for low-hanging fruit opportunities and those that leverage its strengths.

Big opportunity

The healthcare market is huge. A recent report by research and consulting outfit Markets and Markets says the healthcare IT systems market will be worth $53.8 billion in five years’ time.

One of the major areas of growth in the space is tele-medicine. This is by no means new technology, with policies put in place and applications created over a decade ago.

A new push, by networking giant Cisco, is through a pilot programme demonstrating that tele-medicine is real and it works. The so-called HealthPresence programme saw remote clinics linked up in Aberdeen, Scotland and San Jose, California.

This service provides what Cisco terms “care at-a-distance over the network”. It uses Cisco’s TelePresence teleconferencing technology, with patients and physicians able to see life-sized images of one another. The system also collects physiological data from a variety of linked devices such as a stethoscope, blood pressure cuff, pulse oximeter and other diagnostic equipment.

The Aberdeen trial started in January last year and found that 90 percent of the patients who used the technology were satisfied with the experience, 95 percent said the visit felt confidential and 93 percent said they would recommend it.

“In almost every case, we could accurately identify the degree of urgency and make a diagnosis,” said Dr James Ferguson, national clinical lead for the Scottish Centre for Telehealth.

He added: “Cisco Health- Presence can enable us to deal safely and effectively with 90 percent of the cases we see.”

The Medical Research Council is currently running five separate tele-medicine projects around the country.

Obviously bandwidth constraints mean that the implementation of tele-medicine is difficult in both South Africa and Africa. In addition to bandwidth, the MRC identifies other obstacles such as the lack of easy-to-use, robust diagnostic instruments and no dedicated tele-medicine centre to act as a hub for tele-medicine.

The deployment of terrestrial fibre networks in South and East Africa, as well as the commissioning of Seacom, has helped solve the bandwidth problem, however.

At a recent exhibition, Seacom showcased healthcare teleconferencing applications, and earlier this year at GovTech 2009, Moses

Mtimunye, then acting CEO of Sita, said that in the near future, similar technologies to Cisco’s TelePresence “will make for commercially available tele-medicine projects providing people in rural areas with world-class healthcare services”.

The national Department of Health says its long-term goal is to “make tele-medicine live up to its potential as a valuable tool to improve access to high-quality and cost-effective health care services in South Africa”.

Beyond structured implementation of tele-medicine systems, Cisco believes that HealthPresence could mean a revolution: “Instead of making a dash to an urgent care facility or emergency room, what if you could use your television or other networked device to connect with a medical centre?”

Cisco believes this is not fantasy, it reckons it could become reality within the next three to five years.

*eHealth is the use of ICT for health services and information.

This is a post-show note for the radio segment, “Power Push:  Using the Strength of Leadership.”  You can check out other radio broadcasts I host at http://www.blogtalkradio.com/art-of-biz.

We focused on the role of leadership in business on November 5, 2009.  In research done by Dr. Bruce Winston and Kathleen Patterson, more than 90 variables of leadership were identified.  That can make the task of understanding, much less acting upon, leadership complex.  However, the correct working definition of leadership upon which an entrepreneur or organization acts makes all the difference, particularly during challenging times.

Our conversation started with a definition of leadership by Dr. Myles Munroe, “Leadership is the capacity to influence others through inspiration motivated by passion, generated by vision, produced by a conviction, ignited by a purpose.”  Brett Johnson, developer of the LEMON Leadership model, says this is a picture of the visionary leader.  But, he adds, leaders also allocate resources and build structures in which people can be successful.

Brett agrees that everyone is a leader in space unique to them.  This fits well with the leadership paradigm proposed by Charles Manz.  First, a person learns to lead him or herself (self-leadership). Second, a person becomes a leader of others.  Third, a person helps others become leaders (super leadership).

In this paradigm, our organizations and society is filled with leaders.  Some ask the question, but there have to be followers right?  True.  A person leads other in his or her unique space while following others in their unique spaces.  As Brett points out, this is a characteristic of the shift from hierarchical (control-centered) organizations to networked (authority-centered) organizations.

Brett brings a new perspective with the concept of leadership identity.  Leadership identity is a blueprint, or DNA, of who you are as a leader.  As with your psychological identity, it is not something that can be changed.  However, they both can be discovered as you learn more about who you were designed to be.

In the LEMON Leadership model, a person’s leadership identity can be characterized in five leadership types – Luminary, Entrepreneur, Manager, Organizer and Networker. Brett says that people have a primary and secondary LEMON leadership type.  He also found a leader resorts to the strengths of his or her primary LEMON leadership type during the best times, but resorts to the weaknesses of his or her secondary LEMON leadership type during the worst times.

With all the insights we discussed, it still comes back to the question how does leadership make a difference in my business?  Simply, leaders are people who make things happen.  Brian Klemmer describes these type of people as “creators, go-getters and aggressive producers in society.”  Sounds like the entrepreneur, right? Because you are one of these people, you can transform a failing business into a successful one.

 

But…And a BIG but.  Klemmer points out that these individuals often lack ethics.  On the show, Brett and I looked at the current economic crisis in the leadership context – greed overrode ethics.  Leadership in business and society is not about how much you can get for yourself, but how much you can get for others and yourself in a positive, sustainable manner.  It’s about creating win-win situations.

So, when we speak of the “rise of the entrepreneur,” we are not only speaking about the potential of the entrepreneur to create monetary prosperity but also to address society’s issues – poverty, illness, crime.

There was so much more that we discussed on the show.  Take the time to listen. (http://www.blogtalkradio.com/art-of-biz/2009/11/05/Power-Push-Utilize-Your-Strengths).

If you would like to learn more about the LEMON Leadership model, you can purchase the book at Amazon.  To contact Brett Johnson, visit The Institute’s website (http://www.inst.net).

And don’t forget to stay connected with The Art of Making Business Happen community at http://artofbiz.ning.com and http://www.blogtalkradio.com/art-of-biz.  You can even join the community.

“The process for seeking capital, or funding, for a business is an ongoing task that entrepreneurs need to understand,” says Patrice Backer.  Mr. Backer is Chief Operating Officer for Advanced Finance and Investment Group (AFIG).  He joined us for our November 4, 2009 segment, “Preparing Your African Venture for Investors.”

We opened the show with an overview of private equity funding options for businesses based on their lifecycle.  There are essentially two phases – start-up and growth/expansion.  During the start-up phase, businesses seek pre-seed, seed or early stage funding.  This start-up phase is connected with what its called venture capital.  Newer firms present higher risks, so there are certain types of investors, venture capitalists, who focus on these types of firms.  Backer noted that venture capital is still not a strong option in Africa.  The exception is South Africa which has a more mature market.

In the growth and expansion phase of an existing firm, there are also three funding cycles – second stage, third stage and bridge funding.  There is also an option of buy-out.  Growth and expansion funding for existing firms is the focus for the majority of private equity firms with an African portfolio.  Backer explains that it provides a good middle ground for investors – they get good performance with lower risk.

Backer says that investors in private equity funds in Africa are development institutions, private sector or a combination.  He says that development institutions, often affiliated with governments, have a higher tolerance for the risk environment in Africa so they are consistent contributors.  When the global economic crisis hit, it was private sector contributors who mostly pulled out of African investments.  However, it’s important to note the predominant reason for withdrawing investments was the need for cash not a lack of performance.  In fact, the only African country that had negative growth during this period is South Africa.

When firms are looking for private equity funding, Backer has three recommendations.  First, the firm should have a solid business plan.  Second, the firm should be organized, demonstrating it can handle all aspects of the business operation from customers to legal requirements.  Third, the owners should not shy away from hiring professional, e.g., financial and legal, to help them with the process.

Backer notes that there challenges which limit the private equity sector in Africa.  First, the legal and institutional frameworks conducive to private equity firms still lag in Africa.  Second, investments come mostly from foreign sources instead of local.  Once more local investments occur, it will shore up the number of foreign investors that come to the table.  One of the recent success stories is SEACOM, the undersea broadband cable provider for Africa.  SEACOM had a strong showing of both local and foreign investors.

To learn more from this insightful discussion, listen to the recorded show.  To learn more about AFIG, go to http://www.afigfunds.com.  To stay in the mix of venture capital and private equity opportunities in Africa, you may want to join one of the online communities like VC4Africa.

For additional resources about doing business or investing in Africa, go to our site – http://www.afribiz.info.

There is a ground swell of interest growing about business and investment in Africa.   Too often that interest wanes because businesses know very little about how to evaluate and enter opportunities in Africa.  This segment, “Practical Insights for Investing in Africa,” started a three-part series on investing in Africa to help those interested take those first steps.

We were joined by Attorney Peter Hansen, who specializes in African Investment Law.  Also, Professor Richard America, who teaches a course on investing in Africa at Georgetown University and specializes in management development in Africa, contributed to the conversation.

Throughout the discussion, we emphasized a critical element for any venture into Africa – a focused strategy.  For investment, the investment plan is your instrument.  Some issues to consider are:

• What are your financial goals?
• How much money do you have to invest?  Have you established a budget?
• What level of risk can you tolerate?  What returns do you want?
• What is your investment timeframe – short-term, mid-term and long-term?
• How much effort will go into managing the investment?
• What are the tax issues with which you will deal?

Peter Hansen said that many investors want to “shoot from the hip” when they invest in foreign markets.  Hansen says that investors will have different plans and legal expectations for African countries, so preparation is essential.

Hansen also emphasized a good mindset for business/investment in Africa for both the investor and Africa is focusing on sustainable business opportunities.  This involves developing open and honest business deals.

For Americans investing in Africa, Hansen shared that there is anti-corruption legislation, the Foreign Corrupt Practices Act (FCPA), to which we must adhere.  He suggests that every investor establish an anti-corruption plan before venturing into international business and investment.

Richard America mentioned that there are investment opportunities in enhancing the value chains in Africa in sectors like timber, minerals.  These sectors have typically focused on exporting raw materials, but building local capabilities is becoming an imperative.  The host, Lauri Elliott, suggested that enhancing the capabilities of workers and managers can be a business strategy to help investors succeed in Africa.  African governments are looking for ways to develop their local workforce, so investors can create goodwill by helping them do so.

America also crystallized the importance of the local partner.  He shared what a critical asset a local partner, who is honest, trustworthy and knowledgeable, can be.

Both America and Hansen mentioned resources for investors and business people.  These are the Overseas Private Investment Corporation (www.opic.gov), African country investment and promotion agencies (http://www.afribiz.info/?p=647) and the World Bank’s Doing Business website (www.doingbusiness.org).

As a final note, America suggests to evaluate which country to enter, check out the countries that have received development funds from the Millenium Challenge Corporation (www.mcc.gov).  Countries go through rigorous analysis for policies promoting economic and political freedom before receiving funds from MCC.  Some African countries that passed the challenge include Benin, Kenya and Morocco.  Several other African countries, e.g., Liberia and Malawi, are eligible to receive funds and are currently going through the approval process.

Attorney Hansen prepared a brief on the issues he raised, which you can download from http://media.afribiz.info/practical-legal-issues-investing-africa-hansen.pdf.   To access the archived show, check out http://www.blogtalkradio.com/afribiz/2009/10/28/Practical-Insights-into-Investing-in-Africa.

To learn more about doing business in Africa, first visit our radio show page at http://www.blogtalkradio.com/afribiz.  Then, visit our information portal at http://www.afribiz.info.

This is a part of the ongoing series I write on ICT across sectors for ITWEB/Brainstorm Magazine South Africa.  This article is on manufacturing.  It was a collaborative piece with Hilton Tarrant who focused on South Africa while I focused on the African continent and global trends.  Enjoy!

Originally posted online at Brainstorm Magazine.

ICT is a key enabler for the manufacturing sector. It’s transforming the global manufacturing arena while opening opportunities in the African market.

Africa lags behind its global counterparts in industrial and manufacturing development. Even when comparing the percentage manufacturing contributes to the gross domestic product (GDP) in African countries to other developing countries, manufacturing contributes about ten percent in African countries and 21 percent in other developing countries.

In Africa, but outside South Africa, there are pockets of manufacturing success stories. The Ethiopian leather industry has made a name for itself in global niche markets. Robert Parker, group VP of research for IDC Manufacturing Insights, says the one significant manufacturing segment in Africa is the remanufacturing of computer and electronics.

However, the picture is getting brighter. Globalisation, innovation and ICT are transforming many sectors to anywhere, anytime platforms. In the manufacturing sector, the mantra is “design anywhere, make anywhere, sell anywhere,” says Parker.

One shift is product manufacturing, separated into tasks and spread across manufacturing facilities. This is seen as a huge opportunity for new, smaller manufacturing entrants in low income countries, including Africa, according to the Industrial Development Report 2009 by the United Nations Industrial Development Organization (UNIDO).

Parker speaks of a similar shift from mass to micro to pod manufacturing. Historically, manufacturers built one facility to serve the world. With pod manufacturing, manufacturers can download designs and methods from anywhere to localised manufacturing equipment to serve the local economy.

Pod manufacturing has reduced cost tremendously and increased flexibility. For example, there is equipment to manufacture wine, starting at $3 500.

Parker also says that local African manufacturers will be able to “bring more diversified and custom products to their local consumers”. For example, Digiskin allows customers to go online to design skins to cover gadgets, including cellphones.  A company can purchase a production machine to provide some of these skins locally to customers.

For a long-term opportunity, Parker says that African governments need to leverage access to their abundant resources and require firms to develop manufacturing and processing facilities locally alongside extraction operations. In some instances, deposits in Africa may account for 80 to 90 percent of global deposits of certain precious minerals or metals. They need to play the leverage game like China. China recently limited the export of rare metals to boost the price. African governments can use the same principle in a different way.

In every aspect, ICT is embedded in the manufacturing value chain from infrastructure to intelligent manufacturing. Without sufficient broadband infrastructure, approaches like pod manufacturing might not be possible.

Parker also sees another opportunity with the pervasive wireless infrastructure in Africa, allowing African firms to tap into and manage the full manufacturing value chain almost anywhere with technology like remote sensing and radio-frequency identification (RFID).

While there may only be pockets of manufacturing on the continent, the global manufacturing shift opens new, even immediate, opportunities for ICT firms looking for new pastures, e.g. industrial clusters in Uganda and Tanzania, as they develop. It will be important for ICT firms to continually scan the environment to take advantage of these emerging opportunities.

Manufacturing convergence

Further south, leveraging information, communication, control and power is helping South African manufacturers innovate and compete.  Manufacturers have two options during the global economic downturn: cut back and try to weather the storm, or take the opportunity to be more innovative and aggressive. However, because South African factories struggle to manufacture products at the same cost as is possible elsewhere in the world, and due to a strong currency, local manufacturing concerns face these two options all the time.

Rockwell Automation believes that even though convergence has become a cliché over the past decade, “today the combination of technology maturity and economic necessity has made manufacturing convergence a manufacturing reality”. Manufacturing convergence sees the merging of functions and systems that have been separate. The theory is that with people, processes and technology working together, manufacturers can perform better.

Convergence within manufacturing leverages information, communication, control and power.  It’s no use simply having systems and machines recording data. Information must be in a manageable form: the new goal is presenting information in context.

Sources of information can be “streamlined to allow configuration, visualisation, maintenance and optimisation of manufacturing processes and plant assets,” Rockwell says.

Immense value is created when IT and manufacturing departments are able to share information seamlessly and securely, while running multiple applications over the same network. An enterprise manufacturing approach that is particularly suited to larger distributed companies envisions the enterprise as a “virtual manufacturing network”.

EOH, during an implementation at Coca-Cola’s greenfields Bloemfontein plant, was able to capitalise on available technologies while the rest of the group used mostly manual or semi-automatic systems. In time, improvements to its other factories will mean that they can join the network across the Coca-Cola SABCO enterprise.

The trend nowadays sees standard, unmodified Ethernet being adopted broadly across the plant and enterprise for data collection and real-time control. Add to this newer functionality such as voice, video and mobility, which are beginning to appear in the plant environment.

However, despite these advances, manufacturing convergence is a complex environment and cannot be delivered by a single supplier. Locally, system integrators like Bytes and EOH implement solutions from companies as varied as Cisco, Microsoft, SAP, Wonderware and Dassault Systems.

Beyond this, original equipment manufacturers are embracing new so-called “smart” service business models enabled through embedded software, wireless connectivity and online services.  This shift has significant implications for manufacturers.

Lifecycles of products are becoming ever shorter as releases will begin to ship in “real-time” with software devices delivered to products over networks when needed. Oracle’s manufacturing VP, Manish Modi, reckons it’s hard to accurately predict what manufacturing operations will look like five years from now, but “factors we experience today are likely to have a residual effect on the supply chains of tomorrow.”

Modi says that many of the top manufacturers will have leading “service-oriented architecture suites in place to enable supply chain evolution as well as needed flexibility to quickly respond to changing markets and inevitable shifts in buying patterns”.

He also suggests that most manufacturing systems will support Web or Enterprise 2.0. “The future adoption of tools like wikis, blogs and mash-ups to create store, and collaborate on information by skilled manufacturing users should not come as a surprise. Touch screens and sophisticated wireless devices should be a common part of leading factory floors.”

But, the biggest problem in converged manufacturing is not the availability or implementation of technology: it’s changing the mindset of the people themselves.

We had a quite a discussion with Cedric Muhammad, author of “The Entrepreneurial Secret to Starting a Business without a Bank Loan, Collateral or Revenue.”  The context for the discussion was the extreme environment in which we do business today globally.  I described the environment as openly hostile, meaning opposing or resisting our efforts to do business.  But, we concluded that entrepreneurs have the ability to tame this environment for success.

Cedric has an extensive background as an economist and entrepreneur.   He even formulated a business leadership model called “Hip-Hopreneur.”  A Hip-Hopreneur is an individual steeped in the hip-hop culture who is ready to become a power broker, business owner and political leader.  A Hip-Hopreneur is someone who appreciates the hip-hop art form and culture, as well as the responsibility of leadership and power to influence people around the world.  These are truly characteristics of successful entrepreneurs in any sector.  Entrepreneurs transform lives, communities and societies.

Cedric highlighted four key challenges faced by entrepreneurs at any time – capital, culture, communication and competition.  Each of the challenges when approached successfully enable entrepreneurs to navigate past a hostile business environment.

Looking at capital, we need to focus differently.  First, Cedric said entrepreneurs must view themselves and their ideas as the greatest source of capital.  Second, seek funding from your own social networks, e.g., college friends, family, church members.  Cedric emphasized that entrepreneurs often overlook the best source for accessible capital.

 Another point is that entrepreneurs go looking for funding before their concept is developed or proven.  Banks, venture capitalists and angel investors look for “bankable” businesses.  They want to make money, too!  When entrepreneurs start, they need to recognize the funding stages aligned with the business lifecycle.  Typically, when an entrepreneur first starts, he or she is at the pre-seed stage.  This is where your social networks can really help you out. 

Navigating culture and the competitive environment successfully is essential.  If you can tap into the culture that will support your business either as consumers, suppliers, etc., you will be amazed at the momentum you gain.

 In the competitive landscape, you need to be prepared for the shifts competitors may bring, such as disruptive technology.  The recent shift in Facebook’s prominence over MySpace is an example.  As Cedric put it, “it’s obvious MySpace didn’t see Facebook coming.”  But the story behind the story, which attests to the brilliance and adaptability of the entrepreneur, is that MySpace changed its business model to focus on its strength – communities around music and entertainment.

We also looked at how the current hostile environment evolved. A key crux was lenders providing funds not based on merit of your business venture or your personal credibility, but knowing they could re-sell the loans for a profit.  We moved from the foundation of exchanging value in our trade systems to exchange money without value behind it.  While the crisis occurred, it is moving people back into alignment so that our trade systems will work.  It’s a bit painful now, but necessary.

There are many other points made in the conversation that you don’t want to miss. Take time to listen to the recorded show.

Also, spend some time getting to know what Cedric Muhammad is sharing.  He brings insights to help you with your business.  Check out his three-volume book, “The Entrepreneurial Secret.”  You can also catch him on www.blackelectorate.com, www.blackcoffeechannel.com and www.cedricmuhammad.com.

Continue the dialogue about “The Art of Making Business Happen” at our online community – http://artofbiz.ning.com.  And listen to our weekly broadcasts at http://www.blogtalkradio.com/art-of-biz.

Signing off for now – peace and prosperity to you!

Originally posted at www.afribiz.info.

Regional economic communities (RECs) are intergovernmental bodies established to foster mutual economic development and cooperation amongst a group of countries.  For Africa, RECs will gradually lead to one continental economic community called the African Economic Community (AEC).  The AEC will be a pillar of the African Union.

Like economic hubs, RECs can provide a strategic focus for businesses and investors.   RECs focus on creating at least a free trade area, customs union and common market between member countries.  While this helps the member countries with cross-border trade and opening markets to the world, it also opens larger and more varied opportunities for businesses and investors.

As an example, if you planned to concentrate your business and investment ventures in the East Africa economic hub of Kenya, you would greatly benefit from the infrastructure and institutions developed for the East Africa Community (EAC).  The EAC consists of Burundi, Kenya, Rwanda, Tanzania and Uganda.  It has a combined population of about 130,000,000 compared to about 40,000,000 in Kenya alone.  For those who do business and invest in consumer markets, the difference in market potential based on size is excellent.

In fact, the EAC is a good regional economic community on which to focus.   It has many key developments, which may cause an explosion in economic opportunities in the next decade.  One is the backhaul fiber optic cable laid, connecting all the EAC countries with broadband capacity. In addition, there are a few undersea cable projects (e.g., EASSY, SEACOM) that will connect this backhaul to international broadband as early as June of this year.  Currently, this market is served primarily by expensive satellite infrastructure.

Another development is an improved rail system between the port city of Dar es Salaam in Tanzania to the interior countries of Burundi and Rwanda.  Not only will it improve the efficiency and speed of transport, but it is estimated to reduce the cost of transport by 40%.

Developments like these not only improve the business environment, but serve as investment opportunities through public/private partnerships.  These type of investments require large investment pools, but EAC is establishing a regional stock exchange with electronic trading system this year.  It will enable even small investors to invest in East African firms.

There are eight RECs in Africa recognized by the African Union, which you can preview and link to their individual websites from here.  To learn more about the EAC, visit www.eac.int.  There you will find the development strategy for the EAC through 2010.  You can also view the EAC Guide for Investors.

As always, we provide a monthly list of resources on doing business in Africa, which you can access here.  And this month, we have started daily short blurbs related to the monthly article to give you more insights into regional economic communities in easily, digestable chunks.  Follow or join the feed here.

As we have seen the world economic, financial, capital and money systems implode over the last year and as it continues to disintegrate (however, much money keeps being pumped into them), I have been pondering what does the “new” or different economic system look like in God’s eyes.  God has given me different revelations, but I want to share one in particular now.  The original purpose for money has been perverted.  Money is thought of in ways and used in ways outside its original purpose.  Therefore, it becomes a tool for oppression and destruction.

 What is Money?

 Practically speaking, money is a “…a medium of exchange, a measure of value, or a means for payment.” (www.m-w.com)  Our world uses money to represent wealth and as key to creating wealth and prosperity, but is money used today for its original purpose?  We can understand if something is working outside of its purpose for which it was designed, it can be misused and lead to problems.  God says the root of all evil is the love of money, or unrighteous mammon.

 God Promises Wealth not Money

First, God does not promise us money, He promises us wealth.  Deuteronomy 8:18 says “But you shall [earnestly] remember the Lord your God, for it is He Who gives you power to get wealth, that He may establish His covenant which He swore to your fathers, as it is this day.” (AMP)  The Hebrew word for “wealth” in this passage is “chayil.”  Chayil means force as in an army.  It is noted that this “force” can come in many forms, e.g., strength, power, riches, means, resources.

Force as defined in a modern dictionary means strength or energy, as well as a cause of motion or change. (www.m-w.com) It would seem to me that the wealth we have the power to receive, in whatever form God chooses, is used to make a difference.  Not something hoarded or stored.  This would align with the Abrahamic covenant of being blessed to be a blessing.

 Second, through God’s wisdom, we inherit this wealth.  Proverbs 8:20-21 (AMP) says:

    ²⁰ I [Wisdom] walk in the way of righteousness (moral and spiritual rectitude in every area and relation), in the midst of the paths of justice,

    ²¹That I may cause those who love me to inherit [true] riches and that I may fill their treasuries. (AMP)

The requirement is that we love God’s Wisdom, which is one in the same with Him.  So, if we love God’s Wisdom, we love Him.  This translates to continual fellowship with Him – a personal, intimate relationship.  When we remain “connected” to Jesus as He says in John 15, we can ask what we will and it will be given to us.  So, we will receive wisdom, if we ask as it also states in James 1.

So, if wealth is what we are promised why do we pray for money?  Even in our churches, we frequently ask God for money.  Our environment and culture has conditioned us to do this as a matter of habit not spiritual insight.  It’s not that God will not give money when it is called for.  However, we should focus our prayers on wealth not money unless led for a specific reason to pray for money in these days.  If we take on this mind set and act on it, I believe we will see what Paul speaks of in 2 Corinthians 9:8-11 (AMP):

      ⁸And God is able to make all grace (every favor and earthly blessing) come to you in abundance, so that you may always and under all circumstances and whatever the need be self-sufficient [possessing enough to require no aid or support and furnished in abundance for every good work and charitable donation].

    ⁹As it is written, He [the benevolent person] scatters abroad; He gives to the poor; His deeds of justice and goodness and kindness and benevolence will go on and endure forever!

    ¹⁰And [God] Who provides seed for the sower and bread for eating will also provide and multiply your [resources for] sowing and increase the fruits of your righteousness [which manifests itself in active goodness, kindness, and charity].

    ¹¹Thus you will be enriched in all things and in every way, so that you can be generous, and [your generosity as it is] administered by us will bring forth thanksgiving to God.

Problems with World’s Money System – Another Reason to Pray for Wealth not Money

Speaking practically, there is something wrong with our world’s economic, financial, capital and money systems.  We can see how they are imploding with no sign of slow down at the moment.  I believe God is allowing this to happen because they are not aligned with God’s system of freedom for people.  They, in fact, oppress the majority of the people and nations worldwide and place them in bondage.

Part of the problem is how the current world system perverts the purpose of money, remembering that money is a medium of exchange (currency).  Lawrence Reed of the Foundation for Economic Education (FEE) says:

The “money is wealth” error is the affliction of the currency crank. From John Law to John Maynard Keynes, great populations have hyperinflated themselves to ruin in pursuit of this illusion. Even today we hear cries of “we need more money” as the government’s monetary authorities crank it out at double digit rates.

The good economist will recognize that money creation is no short-cut to wealth. Only the production of valued goods and services in a market which reflects the consumer’s wishes can relieve poverty and promote prosperity.

You can read a full article on the subject here.

As eluded to before, an object’s form is to follow its function.  If the understanding of the function of an object is not correct, it stands to reason that the design, or form, will also be off.  We can see endless patterns of this at an accelerating pace in the world economic system, particularly in the last 40 years or so. I cannot explain the complexities of all of this, but I would like to share a few things concerning the money system to illustrate my point.

Up until the 1970s, the world’s money system operated on the gold standard, meaning when paper money or financial instruments were exchanged, they were backed with actual amounts of gold reserve.  In essence, there was an absolute measure for what something was worth in terms of gold.

Unfortunately, the world moved from the gold standard to floating currency, meaning that capital markets (supply/demand) for our money would determine the value of our currency.  The United States Dollar replaced the gold standard as the prime standard at the time, however, now there is a basket of currency, including the Euro.  So, one day the U.S. Dollar might be worth .75 cents for every Euro or $1.25, depending on the global environment.  This means the value of the money we use for exchange varies from day to day.  This does not represent a system in balance.  God wants an honest scale.  In fact, He says that unjust weights are an abomination to Him.  (Proverbs 11:1)

We don’t think about it, but this is an oppressive system of bondage, in particular for those who have limited or just sufficient means.  For example, if a developing country gets a loan from the World Bank in foreign currency (typically the U.S. Dollar, instead of its local currency) and the foreign currency strengthens against the country’s currency during the period of the loan, the country will be put further into debt.  For example, if South Africa gets a loan in U.S. Dollars at the time the exchange rate between the Rand and U.S. Dollar is 7 to 1 but then the Dollar strengthens and the exchange goes to 10 Rands to 1 U.S. Dollar, South Africa owes more money than the amount of the loan because it is converting Rands to Dollars to make payments.  This creates an oppressive environment for weaker economies and currency when placed against stronger economies and currencies.

Foundations for a New Economic and Monetary System

We can no longer spend time on reflecting what went wrong other than to make sure we do not make the same mistakes going forward. Our full energy should be directed in developing a new economic system that benefits all.  I have a few suggestions to start a dialogue.

First, I think the economic system should be framed from a human ecological perspective.  Simply, people are the foci.  The system and institutions should be built to support and benefit the people.

Second, I think the economic system should be designed on the principle of a commonwealth, meaning that all people benefit from it.  This includes economic equity.  This means all people have the opportunity to tap into various economic opportunities in the system.  It is designed with openness in mind.

Third, as discussed here, we need to think of how to generate wealth not money.  However, we need to define money correctly and use it correctly.  John Tomlinson wrote a book called “Honest Money,” which you can download for free from here.  It will help you think about what money’s place might be in the new economy.

Fourth, we need to expand, or adapt, our understanding of currency.  Remember, currency is a medium of exchange.  Money is a form of currency, not the only one.  Many propose that there are alternative forms of currency like influence and intelligence (information). One alternative economy idea is peer-to-peer (P2P) economies.  In this economy, influence is a primary currency it seems.  Check out the news report on this concept.

I hope that you join the dialogue on this topic.

The world economic system continued to create greater degrees of economic inequity, particularly in developing countries.  As we see today, that system is imploding and requires full structural transformation.  So, what is the way forward?

The African continent is rife with economic inequity and injustice, yet it will serve as a means to set right economic injustice in our lifetime.  This revelation came five years prior to the global economic crisis and set me on a path in Africa to prepare for this time.  You can hear the spiritual insight I gained that prepared me by downloading an audio file.