Lauri Elliott

While the world is struggling with economic crisis and social unrest that will result, Christians need to understand the times.  The Christian community was forewarned of this crisis, but many refused to listen.  If you did not listen before, listen now and learn about the good news of what God is doing.

John F. Kennedy said that the Chinese word ensemble for “crisis” means both danger and opportunity.  Paul spoke of a great door of opportunity open to him, but having many adversaries. (1 Corinthians 16:9)   Opportunity and obstacles go hand in hand.

The shaking and shifting we see occuring in world systems is the change of an age, of a generation.  While disturbing and unsettling, we need to focus on living in the new season, the new age.

If we see situations through God’s eyes and we trust Him, we have peace.  The Word says that there will be stability in our times.  During these times, we are the agents of stability as we are used as God’s vessels to bring His will to the earth.

The new age is the Vision Society.  A society based on the kingdom of God.  While the world systems are shaking, this kingdom is arising from the shadows to bless God’s people and bless the nations of the earth.  This is an age of strength for the true body of Christ.  This is an age where we will tangibly be the head and not the tail.  There is no reason to fear what is happening, but every reason to have faith in God.

This post is about sharing what I understand of both the sacred and secular view of this new age.  First, you can read another blog post, “Vision Society: An Overview,” to acquaint yourself with how the Vision Society will appear in the world (secular).  Second, you can watch or listen to the teaching, “Vision Society: A New Age,” to learn the spiritual (sacred) strategy and structure behind the Vision Society.  You can access this teaching below.  May you  be richly blessed.

Video Teaching
Audio Teaching
Slides

This piece was commissioned by ITWeb/Brainstorm of South Africa for August 2009.  It expresses another strategic view of competitiveness, which places Africa, or anyone, as a competitive leader when fighting in their own unique space.  It’s about creating more value through innovation in your unique competitive space.  It reflects the paradigm of the Vision Society in which everyone, including organizations, is designed for a purpose and has a unique space on this earth.  Let it influence your mindset about approaching your own competitive space.

Is Africa ready to compete globally? If you read the Africa Competitiveness Report 2009 by the World Economic Forum, you get the sense that it isn’t. Although progress is being made, we still hear about the need to address the same issues around infrastructure, health, education, etc.

Malik Fal, MD of Endeavor South Africa, says these are “tangible issues but not the real issue”. And competitiveness is more about creating ‘unique’ value than productivity.

The Africa Competitiveness Report suggests that nations compete and evolve along a continuum, moving from basic factors to efficiency to innovation. Dr Paul Romer, Senior Fellow at Stanford Institute for Economic Policy Research, says: “Economic growth occurs whenever people take resources and rearrange them in ways that are more valuable.”

In the end, it is innovation-driven economies that are best able to raise and sustain the living standards of their people.

Says Fal: “Africa’s mistake has been competing on basic factors like natural resources and cheap labour, which promotes poverty instead of prosperity.”

He strongly believes that if African nations, industries and firms compete on their assets in innovative ways, they can compete head to head globally, and regionally. In the book he co-authored, In the River They Swim: Essays from Around the World on Enterprise Solutions to Poverty, there are several examples of industries across the globe – Cuban

Cigars, Rwandan Coffee, Afghan Dried Fruit and Nuts – providing unique value while operating amid political, social and economic upheavals.

Fal states that economies prosper if the focus is on a pragmatic, strategic approach to create more value on the assets inherent in industries and firms. With the Rwandan Coffee industry, the government augmented and filled gaps to help the industry deliver more value by building roads to and from plantations, as well as improving airport infrastructure. One lesson is that focusing on innovation to deliver more value increases economic growth and can simultaneously deal with the tangible issues, if approached correctly.

There is no better example for the ICT sector in Africa than the mobile industry in Africa. Think how it not only opened economic opportunities to the operators but to an entire ecosystem. At the same time, mobile infrastructure development has incrementally pushed overall infrastructure development, according to Ethan Zuckerman, founder of Geekcorps.

At the World Economic Forum on Africa in June 2009, the African mobile market was recognised as one of the fastest growing in the world. The future isn’t written yet, but already there is diversification in mobile applications, e.g. mobile payment systems, agriculture, health, reporting. The social benefits of mobile phones are being experienced by communities that were formerly disconnected.

This is also translating into a larger market for the ICT sector. The benefit is not only to African firms, but also to global firms that are able to gather more real-time data in developing markets because of the proliferation of mobile phones.

Delivering on unique value also results in sustainability. Even during the economic downturn, the ICT sector in Africa continues to grow. Some, like computer manufacturers, have had to change how that value is delivered.

For example, instead of focusing on the laptop market, many firms have grabbed a hold on the netbook market, which is the fastest growing computer equipment segment globally .

Ory Okolloh, executive director of Ushahidi, emphasises that Africans should be creators of the technology for this mobile revolution, not just its consumers. Fortunately, there exists an ecosystem of diverse stakeholders based on innovation and collaboration that supports this idea.

This ecosystem reflects a strong, intangible asset of the African business culture – the social fabric of community interwoven in all aspects of society. How to leverage this asset to increase a firm’s unique value still poses a challenge for many, though. Verna Allee, president of ValueNetworks.com and author of the Future of Knowledge, stresses the increasing importance of leveraging the social dimension in the business context to be more competitive. She adds that, “Intangible assets account for 50 to 70 percent of a business’ (economic) value.”

Both Allee and Fal agree that company and industry competitiveness starts with knowing the full value, tangible and intangible, a company brings. Then, developing the space to deliver and leverage that value. The African mobile industry has demonstrated its unique value in many ways. Business models like pre-paid services, started in Africa, are gaining ground in the United States. The key for the African ICT sector to increase its leadership competitively is to continue in the same vein – concentrating on unique value.

In a bid to help companies realise their full value, Allee developed the value network methodology, which helps to map and leverage both the tangible and intangible assets of organisations.

According to Allee, a value network “is any web of relationships that generates tangible and intangible value through complex dynamic exchanges between two or more individuals, groups, or organisations. Any organisation or group of organisations engaged in both tangible and intangible exchanges can be viewed as a value network, whether private industry, government or public sector.”

A value network is structured by the roles people play. Figure 1 (above) illustrates the rich set of value exchanges within the value network of a technology firm.

In the end, African ICT firms will gain competitiveness due to innovation. While basic factors and efficiency augment innovation, innovation finds ways to trump them on the competitive field. In other words, African companies will remain economically viable and competitive if they are able to deliver on their unique value amid the turbulence of the business environment.

Original publication

Just as there is an evolving shift within our society from operating from the physical to mental to spiritual, we will see the same in the economic sphere.  To start, Adam Smith in the “Wealth of Nations” said that the determinants of economic growth, or activity, were the factors of production – natural resources, labor and capital.  Here, there is no recognition of the impact of the mind and spirit on production leading to economic activity, or growth.

Knowledge has been considered a part of the process of economic growth, even by Adam Smith.  However, it has not been until the past 50 or so years that economic theory has focused on knowledge as a factor of production.  Paul Romer, a leading economist in the “New Growth Theory,” stresses that ideas, new and better, transformed into a change in technology contribute to economic growth like natural resources, labor and capital.

The original factors of production are considered scarce, or limited, which means that economic growth is limited at some point.  On other hand, ideas (innovative knowledge), is unlimited.  Human beings can generate unlimited new ideas.  In fact, we are designed in the image of God, so as He is the Creator, we are creators.  The key is to transform these ideas into technological change.  The world calls this the process of innovation.  We, as Christians, call this bringing heaven to earth.

So, knowledge as new and better ideas transformed into technological change leads to economic growth. The result – a world filled with unlimited economic growth potential because our ability to create new and better ideas is unlimited.  This changes our mental model from scarcity to abundance, want to wealth.  The question becomes how do we develop an economic system based on this premise?  This is the challenge of today.

Let’s tie this to the evolving societal shift in our primary mode of operation – physical to mental to spiritual.  We can see as knowledge has become more significant in the mix of economic growth, that organizations see unique intelligence, innovation, etc. key to their competitive advance.  It’s not that the importance of technological change due to innovation has not been recognized.  We understand its contribution to the Industrial Revolution, e.g., the steam engine.  However, the drive in making it prime in positioning a company continues to grow.  The intellect, or mental sphere, is now a central mode of operation in our economic systems.  We even have a phrase coining its importance, the “knowledge economy.”

Let’s take another look at knowledge.  There is knowledge derived from interacting with our physical environment, pulled from our intellect and emerged from our spirits.  Today, we focus on knowledge pulled from our intellect.  In the Vision Society, it will be knowledge emerging for our spirits.

In the Vision Society, we see the best source of knowledge coming from the spirit not the intellect.  We call this revelation knowledge. However, revelation knowledge shapes the development of our intellectual knowledge.  We still learn within and from our interaction with the physical environment and intellectual exercises, but the spirit serves as the navigation system.

As Christians, we understand that revelation knowledge comes from God depositing his knowledge in our human spirits through the Holy Spirit.  Our personal relationship with Jesus Christ is the channel. 

It will be revelation and relationship, which serves as anchors in the new economy.  Revelation leading the process of innovation, as well as the markets operating through relationships, which tie groups of people together closely or loosely.  We see these concepts evolving in areas in the science of networks, social networking, mass innovation, etc.

While we are still grappling with the picture of the new economy and how it will operate, there are many who have pieces of the ultimate picture.  Brett Johnson of The Institute is one of these visionaries.  In a Kingdom Economic Forum in Johannesburg, South Africa last year, he shared a comparison of characteristics between the old economy and the new economy.  The comparison is below.

Published in “Kingdom Economics,” (c) The Institute for Innovation, Integration & Impact, Inc. 2009, by Brett Johnson

Put in the Christian context, Brett compared the evolution from the old economy to the new economy as the Israelites moving from Egypt to the Wilderness to the Promised Land.

As the Vision Society becomes more prominent and its impact on the new economy evolves, we also need to consider the concept and purpose of wealth and money.  Check out my initial thoughts on the role of money in my blog article entitled, “Is Money the Answer to Fuel a New Economic Order?“

A society is “an enduring and cooperating social group whose members have developed organized patterns of relationships through interaction with one another,” as well “a part of a community that is a unit distinguishable by particular aims or standards of living or conduct” as defined by the Merriam-Webster (www.m-w.com) dictionary.  In other words, a society is a group of people in relationship and interacting with one another cooperatively focused on a common purpose.

A Vision Society is one filled with purpose.  The distinct drive of a Vision Society is that its members function in the pursuit of purpose, both individually and corporately.  It has a unique tapestry of people, individually distinct yet woven together for a common future.  It is neither a collective or individualistic society characterized by dependence or independence, but interdependence and interconnectedness.  Each person has a “unique” space, identity and purpose, serving a particular function in the corporate body of a Vision Society.

The interplay between the individual and corporate aspect of a Vision Society is best described by an analogy to the human body.  The human body is a system designed to work as one but with individual parts performing their own function.  A well-performing body means each part is fulfilling its function working in harmony with the other parts.

While I cannot say there is complete harmony, there is a greater harmony in the Vision Society because people understand their “unique” space and their individual identities.  They focus on fulfilling the purpose of their “unique” space, which means they are less likely to focus on what others are doing or not doing and freely working within their space to achieve their unlimited potential.

At the individual level, each person lives a life continually learning, exploring and fulfilling his or her unique purpose on this world. Visions that derive from their purposes serve people, intending to benefit the greater good.  Their lives of purpose operate on selflessness not selfishness.

Societies have evolved over time.  Sociologists suggest that societies have evolved according to their primary manner of subsistence, e.g., hunter/gathers, agrarian.  Subsistence is what is necessary to support life like food and shelter.  If you are familiar with Abraham Maslow’s Hierarchy of Needs, subsistence represents the lowest level of needs – physiological.

I suggest that societies have evolved according to paradigm shifts between driving needs rather than forms of systems maintaining subsistence.  However, concepts of subsistence and wealth are embedded in the continuum.  Subsistence represents the bare essentials for a human body to function not to be fulfilled or satisfied.  Fulfillment includes the entire completion of spirit, mind and body.  If we take a closer look at Maslow’s Hierarchy of Needs, we see paradigm shifts occurring at each level.  As a person develops or as certain needs are met, he or she first moves from focusing on physiological needs to safety needs.  From there, the focus shifts to belonging to esteem to self-actualization.  Kurt Goldstein described self-actualization as a driving force which leads to people realizing their full potential.  Maslow later added another level called self-transcendence in which an individual, or self, gives to an inner experience of a greater unity of entities.

The human being is composed of spirit, mind and body.  As a person develops upward through Maslow’s Hierarchy of Needs, he or she shifts the center of his or her mode of operation from body (physical) to mind (soul) to spirit.  Self-transcendence represents operating out of the spirit and self-actualization represents operating out of the mind.  In the eye of the spirit, a person recognizes his or her true purpose, identity and vision connected to the greater society.

Human societies have evolved in the same manner in which the primary influence on how people operate shifted from physical to mental to spiritual.  The primary influence on how people operate in the Vision Society is the spiritual dimension.  We are on the cusp between human society operating under the primary influence of the mind to the primary influence of the spirit.

The concept of wealth also evolved as human society evolved.  First, it shifted from living a life of subsistence to one of accumulation of wealth.  The definition of wealth also shifted from monetary or physical assets to intellectual to spiritual.  In today’s society, there is a more holistic approach to wealth, which includes spiritual, social, intellectual, physical, financial, etc.  However, the seat of true wealth is the spirit.  Wealth is an inner-orientation not an outer-orientation.

As mentioned before, human society is on the cusp of entering the Vision Society age.  Who will be the standard bearers for this?  It will be the children of today and tomorrow.  As adults, we will help usher our children into the Vision Society as we learn more and dip into it ourselves.  However, the children will innately and inherently have an affinity and perception for the Vision Society, working through each of their spirits.

The Vision Society will ultimately dominate how our economic, social and political systems and institutions evolve and operate.